Why your fur coat is shedding?

Fur coat shedding is a common concern for many fur owners. While some shedding is normal, excessive shedding can be a sign of underlying issues. Here are the main reasons why a fur coat may shed:

1. **Natural Shedding**
- **New Fur Coats:** It's normal for new fur coats to shed a little when you first start wearing them. This is because some loose hairs may remain in the coat after the manufacturing process. With time and regular use, the shedding usually decreases.
- **Seasonal Shedding:** Just like animals, fur can go through a shedding process depending on the season. This natural shedding occurs as the coat adjusts to changes in temperature and humidity.

2. **Improper Storage**
- **Humidity and Temperature:** Fur coats need to be stored in cool, dry, and dark conditions. Exposure to high temperatures, humidity, or direct sunlight can dry out the leather (the underside of the fur), causing the hair to become brittle and fall out.
- **Pest Infestation:** Moths and other pests can damage the fur and cause it to shed. These pests feed on the natural oils and proteins in the fur, leading to hair loss.

**Physical Damage:** Rough handling, pulling, or brushing the fur too harshly can damage the hair follicles and cause shedding. Fur is delicate and needs to be handled with care to prevent the hairs from breaking or coming loose.

**Exposure to Chemicals**
- **Cleaning Agents:** Using the wrong cleaning products or attempting to clean the fur at home can damage the hair and cause shedding. Fur coats require specialized cleaning methods. Exposure to harsh chemicals can strip the fur of its natural oils, making the hair brittle and prone to shedding.
- **Perfumes and Sprays:** Spraying perfumes or other products on the fur can also cause damage over time. These products often contain alcohol or other chemicals that can dry out the fur and leather.

**Old Age**

- **Wear and Tear:** Over time, even well-maintained fur coats can start to shed as part of the natural aging process. The fur may begin to thin, and the leather can become more fragile, leading to hair loss.
- **Signs of Aging:** If a fur coat is decades old, some shedding can be expected as a sign of its age. Regular care and proper storage can slow down this process, but it cannot be entirely prevented.

### How to Minimize Shedding
- **Proper Storage:** Store your fur coat in a cool, dark, and well-ventilated environment. Professional fur storage is ideal, especially during the warmer months.
- **Regular Maintenance:** Take your fur coat to a professional furrier for regular cleaning and conditioning. This helps maintain the natural oils in the fur and leather, reducing the risk of shedding.
- **Gentle Handling:** Avoid pulling, tugging, or brushing the fur roughly. When wearing the coat, be mindful of how you move and where you sit to prevent damage to the fur.

Check our MULVANNI Fur Collection here and for more tips! 

Fur coat shedding 

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